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Shopping but not buying
I went into Leeds yesterday to try and find a suitable uni-mate’s-imminent-wedding-outfit, a sartorial minefield if ever there was one. The city centre was absolutely heaving – queues to get into the...
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When the going gets tough, its time to buy lipstick
I’m sure you’ve all read the ‘upsurge in sales for shoe repairers’ stories in the news suggesting that some sectors of the economy actually benefit from a downturn, in this case as people get their...
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Economic Indicators
Sorry to keep banging on about this (now apparently official) recession. But a few things cropped up over the weekend that I thought were worth sharing. On the downside, over the last couple of days...
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Pitches Pending
I’ve got an in-tray full of Pending Pitch Outcomes. There’s everything in there, from £M+ integrated bonanzas to consultancy projects and startups. But none of them have been signed off. In every...
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Don’t panic, Mr Marketing
I am loving these posters-for-our-times from the team at LOVE. Good advice for the Planning community: And also for Creative types:
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Are you saving them money?
We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still...
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we’re all doomed…right?
So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and...
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understanding value
Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper...
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Bring me sunshine
It appears that a depressed economy results in (sometimes misleadingly) uplifting marketing and content. Marley and Me (major spoiler follows), about an uncontrollable Labrador and his hapless owners...
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I can’t predict the future, but I’m fairly sure about Staycationing, Staying...
cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time. Since no-one seems to be sure whether we...
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The Downwave Revisited
I found an old copy of ‘Into the Upwave’ by Robert Beckman at home (loving the author pic). It was published in 1988 but some of it is so relevant right now that they might as well save money on...
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Worried? You should be.
Worried about the economy or think its all a lot of hot air? A couple of months ago I would have said that we were in danger of talking ourselves into a recession, now I think its clear that we are in...
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